By Ruslan Krasnyanskiy, CEO – North American Fleet Services

When I started North American Fleet Services (NAFS), my goal wasn’t just to build another repair company — it was to fix a broken experience.

For years, I watched how women were treated in shops and service centers. The looks, the tone, the confusion that often followed every estimate. Too many women left those places feeling talked down to, overcharged, or completely left out of the conversation.

That never sat right with me.

So we built something different.

Built on Respect, Not Routine

At NAFS, we believe professionalism starts with respect.

That means no condescension, no jargon meant to confuse, and no pressure tactics.

• Our approach is simple:

• Explain what’s wrong.

• Show how we’ll fix it.

• Charge fairly.

• Treat every customer like they belong here — because they do.

Whether it’s a mother managing three cars at home or a woman running a delivery fleet across the city, they all deserve the same thing: honesty, clarity, and reliable care.

The Women’s Car Care Club: A Movement, Not a Marketing Idea

The Women’s Car Care Club (WCCC) came from that same mindset. It’s more than a membership — it’s a movement.

We designed it to give women power over something the auto industry often made unnecessarily intimidating.

Through WCCC, women get:

• Regular preventive maintenance and inspections

• Transparent pricing and education

• Workshops that teach, not sell

• Mobile services that respect their time

It’s car care built around real life — not industry stereotypes.

We want women to understand their vehicles, feel confident asking questions, and know that no one can take advantage of their lack of mechanical knowledge.

Education Over Intimidation

Knowledge builds confidence. Confidence builds trust.

That’s the foundation of everything we do.

Our technicians don’t just repair — they explain. We take the time to show our customers what we’re doing and why. Because when people understand the “why,” they make better decisions and build stronger trust with us.

That’s how NAFS earns long-term relationships, not one-time transactions.

A Company That Listens

The truth is, most of what we’ve built came from listening — to our customers, to their frustrations, and to what they wish existed in this industry.

We didn’t invent the idea of mobile service or transparent repair. We just decided to do it better — to do it with heart, clarity, and respect.

Looking Ahead

The Women’s Car Care Club is just the beginning.

We’re expanding our mobile services, building training programs, and preparing to franchise this model nationwide. Because women shouldn’t have to settle for less in any city, at any shop, ever again.

Fleet care was overdue for a change.

We’re proud to be the ones driving it.

North American Fleet Services

Professional. Transparent. Mobile.

Driven to Serve. Built to Lead.